Samantha Russell is social media content creator for Emergency Reactor. She is a graduate of the University of Cincinnati where she received three undergraduate degrees: in Marketing, Business, and Sociology. Sam also has a Masters in acting from The Royal Central School of Speech and Drama. She is a professional actor and has been in several films. She is also the Co-founder of Last Looks Beauty, an organisation that addresses the need to hire hair stylists that are skilled in correct hair care practices for Black/Ethnic talent on film and television production sets. Last Looks is multinational, operating in the United Kingdom, South Africa, and the United States.